Flight Centre vs Webjet (An inbound marketing comparison) What is Inbound Marketing?  “Inbound marketing is a marketing strategy by which you drive prospects to your website rather than outwardly advertising your products or services,” (Bond 2019).  (Kelly 2020) This article examines the inbound marketing approaches of Flight Centre and Webjet, two key players in the Australian travel provider industry today. Flight Centre Inbound Marketing Strategy  The inbound strategy of Flight Centre is "built on collecting data from travel consumers to establish what their content and marketing approach will be," (Wheatley 2019). "Only travel-related content that Flight Centre knows their customers want to read or watch is ever produced," (Wheatley 2019). According to Wheatley, this is done through in-depth search engine optimisation data mining and analysis before creating content on a destination. He says Flight Centre knows what information people are looking for about a ...

Impact of Technology on Consumer Behaviour Hi Everyone, its Brett … Today I want to talk about ‘How Consumers Use Technology and Its Impact on Their Lives’.  Introduction  It’s mind blowing to think that when I started senior high school the internet and social media  weren’t heard of back then. Fast forward to 2020 and the internet has transformed the world we live in and there are many big changes still ahead.  In this presentation, I am excited to be able to share with you key facts about:  • how do we access the Internet,  • what digital devices do we use,  • how do we go about searching online for information,  • what do we prefer to buy online, and  • how do marketers use online video and how is this impacting on our lives.  I will also highlight some exciting consumer trends in the digital space that I’m sure will spark your interest.  Let’s get started.  How do we acces...

What is promotion? “P romotion  refers to any type of  marketing communication  used to inform or persuade  target audiences  of the relative merits of a product, service or brand. The aim of promotion is to increase awareness, create interest, generate sales or create  brand loyalty . It is one of the basic elements of the  market mix , which includes the four Ps, i.e., product, price, place, and promotion”, (Wikipedia (n.d)). Fig 38. ‘Look at what you can do with iPadOS – Apple (2019) Introducing iPadOS. Now iPad is even more capable, with powerful new features, including effortless multitasking and desktop-class browsing’ Available at:  https://www.youtube.com/watch?v=7Glc2mHLPRM  [accessed 18 November 2019] Promotion as part of the  promotional mix  or promotional plan also consists of  personal selling ,  advertising ,  sales promotion ,  direct marketing ,  publicity  and may...