Personal Branding What is personal branding? Let’s say you are a professional and want to be recognised as a leading authority in your industry. So you decide to share your particular experience and expertise with likeminded people who have similar aspirations to you. It is imperative you need to establish your personal brand to achieve this new path. “Your personal brand is how you promote yourself. It is the combination of skills, experience, and personality that you want the world to see about you. It is the telling of your story,” (Infuencer Marketing Hub 2019). Basically, it is how people view you, the impression you make or the opinions they form after meeting you, seeing you on television, from researching your background, following you on social media, viewing your YouTube videos, website or blog content and so forth… If you want to build your personal brand you will need to have a personal brand statement (Clark 2019). This is a one or two-sentence phrase that accurate...