Flight Centre vs Webjet (An inbound marketing comparison) What is Inbound Marketing?  “Inbound marketing is a marketing strategy by which you drive prospects to your website rather than outwardly advertising your products or services,” (Bond 2019).  (Kelly 2020) This article examines the inbound marketing approaches of Flight Centre and Webjet, two key players in the Australian travel provider industry today. Flight Centre Inbound Marketing Strategy  The inbound strategy of Flight Centre is "built on collecting data from travel consumers to establish what their content and marketing approach will be," (Wheatley 2019). "Only travel-related content that Flight Centre knows their customers want to read or watch is ever produced," (Wheatley 2019). According to Wheatley, this is done through in-depth search engine optimisation data mining and analysis before creating content on a destination. He says Flight Centre knows what information people are looking for about a ...