What is promotion? “P romotion  refers to any type of  marketing communication  used to inform or persuade  target audiences  of the relative merits of a product, service or brand. The aim of promotion is to increase awareness, create interest, generate sales or create  brand loyalty . It is one of the basic elements of the  market mix , which includes the four Ps, i.e., product, price, place, and promotion”, (Wikipedia (n.d)). Fig 38. ‘Look at what you can do with iPadOS – Apple (2019) Introducing iPadOS. Now iPad is even more capable, with powerful new features, including effortless multitasking and desktop-class browsing’ Available at:  https://www.youtube.com/watch?v=7Glc2mHLPRM  [accessed 18 November 2019] Promotion as part of the  promotional mix  or promotional plan also consists of  personal selling ,  advertising ,  sales promotion ,  direct marketing ,  publicity  and may...