Personal Branding What is personal branding? Let’s say you are a professional and want to be recognised as a leading authority in your industry. So you decide to share your particular experience and expertise with likeminded people who have similar aspirations to you. It is imperative you need to establish your personal brand to achieve this new path. “Your personal brand is how you promote yourself. It is the combination of skills, experience, and personality that you want the world to see about you. It is the telling of your story,” (Infuencer Marketing Hub 2019). Basically, it is how people view you, the impression you make or the opinions they form after meeting you, seeing you on television, from researching your background, following you on social media, viewing your YouTube videos, website or blog content and so forth… If you want to build your personal brand you will need to have a personal brand statement (Clark 2019). This is a one or two-sentence phrase that accurate...
Flight Centre vs Webjet (An inbound marketing comparison) What is Inbound Marketing? “Inbound marketing is a marketing strategy by which you drive prospects to your website rather than outwardly advertising your products or services,” (Bond 2019). (Kelly 2020) This article examines the inbound marketing approaches of Flight Centre and Webjet, two key players in the Australian travel provider industry today. Flight Centre Inbound Marketing Strategy The inbound strategy of Flight Centre is "built on collecting data from travel consumers to establish what their content and marketing approach will be," (Wheatley 2019). "Only travel-related content that Flight Centre knows their customers want to read or watch is ever produced," (Wheatley 2019). According to Wheatley, this is done through in-depth search engine optimisation data mining and analysis before creating content on a destination. He says Flight Centre knows what information people are looking for about a ...